My Strategic Arc: From Partnership Building to Global Leadership

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With over 15 years in the dynamic sports and entertainment business, my career has been a deliberate journey dedicated to transforming brands through strategic partnerships, innovative marketing, and integrated activations. This path has culminated in senior leadership roles where I've focused on driving significant market expansion, P&L growth, and thought leadership across international markets, particularly the Americas and APAC.

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Beginning with a solid academic foundation from NYU and ESPM, my early career focused on mastering core marketing principles and client relationship management. This quickly evolved into leading impactful, award-winning campaigns and orchestrating high-profile market entries for global brands. Roles at organizations like Leverage Agency, ONE Championship and Razer honed my expertise in managing complex global partnerships and delivering exceptional results across the globe..

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As a Senior Leader at Ampverse, and rEvolution, I've taken on comprehensive P&L ownership, spearheaded significant market expansion initiatives (such as rEvolution's APAC growth and a landmark Grand Slam RFP win), and cultivated influential thought leadership platforms (e.g., 'Play it Forward: APAC'). My consistent drive is to innovate, lead high-performing teams, and deliver measurable impact that shapes the future of sports marketing on a global scale.